Branding

Whether you're an individual, entrepreneur, team, or business, a lot goes into designing or even redesigning a brand.

Here's a general overview of the steps in the branding process:

1.   Who is your audience?

2.  Who are you competing with?

3.  What is the motivation and intention of your brand?

4.  What is your brand's personality and story?

5.  What names are you thinking of?

6.  What colors do you want to use?

7.   What's your style, vibe, tone?

8.  Is there a catch phrase or motto to be integrated?

9.  Is this a new or additional brand for an existing business or a brand new business?

10.  If this is a rebrand, what didn't work about the old one?